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How can I make effective thumbnails for my digital video marketing?

In a matter of seconds, viewers decide whether they want to watch your video or not.

These factors can vary from the number of views to the duration of your video, but the most important factor and a powerful click motivator is the ‘Thumbnail’ of your video. Here are the 5 tips to create thumbnail that can increase views on your video.

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Create a curiosity and excitement

What kind of thumbnail would make you click on any video? Always think of this way before creating a thumbnail for your video. Try to liven up your video by adding a screenshot of the most exciting part of the video or by asking a question based on any topic from your video. Add bright colors to make your video stand out from others.

Informative

If you are creating thumbnails for your video then it should be as informative as possible. You can take some ideas from the videos of Khan Academy or Unacademy. Their thumbnails are compelling and informative at the same time.

Don’t forget to add a logo

Make sure you add the logo on the side or at the bottom of your thumbnail to make it clear that the video has been created by you. If your audience gets acquainted with your brand then there are higher chances that they will always watch your videos or may subscribe to your channels.

Be consistent with the thumbnail design

While creating a thumbnail for a video, you need to be consistent with the thumbnail design so that viewers can easily identify your brand. When your audience gets familiar with it, they are more likely to click on the video to watch.

Keep it short and to the point

Try to keep the text short of your video thumbnail else it will look too congested, and the image will be harder to see. Do not make your thumbnail messy and cluttered, keep it clean and short.

Create for all screen sizes

Do remember that the majority of your audience is coming from the mobile phone, so the text on the thumbnail should be readable even when the size is scaled down.

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