Concept – Compare Prices Not People
Concept and script written by Team Stagephod.
Target Audience – 20-35 years Male
Thought Process
MySmartPrice’s USP is its comparison engine. We wanted to create an analogy which its target audience relate to. We as humans have a wrong tendency of comparing people with other people. So the idea here is to restrict this comparison to price/ value but not people.
TV commercial video made through Stagephod for client – My Smartprice January 18th, 2017