50 Questions To Ask Before Hiring A Corporate Film Makers In Delhi
I know you are reading this article because you have googled about hiring a corporate film makers in delhi and you somewhat have a rough idea of what you want in your corporate movie.
I just want to give you a heads up for a free session with one of my brand strategists who’ll help you in creating a corporate video making strategy that will get good results for your brand. So head over here and book a free session with us right away.
I think you are here because your business is somewhat mature and you have realised that you need a video format to represent your brand.
But you don’t have an idea where to start from. Right?
Or maybe you have some idea, you know about the kind of video that you are looking for, but you aren’t 100% sure whether you need a corporate movie or some other type of video for your brand.
And you are on the verge of figuring it out on your own by hiring a corporate film maker and you haven’t been able to find the right guy which will fit your brand easily.
I am just here to tell you that hiring a corporate film makers in Delhi isn’t a complicated task.
Infact, if you know the right questions, systems and processes, you can hire a good corporate film makers in Delhi easily.
But you must be wondering who is a corporate film maker and what he can do for your brand. And how do you figure out what is the next step moving forward.
Who is a corporate film maker? And what he can do for me?
Corporate film maker is your GO TO person who’ll help you in making your brand’s story in a movie format. Corporate film maker is usually responsible for your corporate movie creation in an end-to-end manner.
He is the person who knows the whole video production process and will become your main point of contact for whatever period you work with him and his team.
We see it on a daily basis, here at Stagephod. And that’s why we know the stark difference in hiring a good corporate film maker and an average one. Honestly, it is very hard to figure out unless you yourself are an industry expert and know how to ask the right questions to figure out the right FIT for both of you.
But before we move on the exact questions and the reasons why you’ll have to ask to your prospective corporate film maker, you should have a rough idea about what type of strategy you’ll be building for this engagement.
Here are some simple things which you should keep in mind before planning your next corporate movie gig.
1) Have clarity in your overall goals:
Before you plan to have any type of engagement with your brand, you need to have a clear idea of what exactly you want out of it. Similarly with corporate video as well, as it is really important for you to define specifically what exactly you are looking for.
We get requests from businesses, day in and day out. They come to us and tell us that they need a corporate movie. But in reality they don’t have a clear understanding of what they are looking from the movie.
We ask them, okay,we get that you want a corporate movie. Tell us exactly why do you need it and what’s the end objective that you are looking for….
When we ask them such questions,
Some get pissed off
Some get offended and
Some go plain radio silent on it…
They are NOT prepared for such questions.
Most of the people want a corporate movie because it is the sexy thing to have your own corporate movie.
There is nothing wrong in wanting something that’s sexy 🙂
When we really drill down to find the objective, we often understand these guys really don’t have any objective for it.
That’s where we run them through an internal goal setting strategy session that helps them build an outcome for their corporate movie.
Because guess what?
Everyone want results. But if you don’t know what you want, you’ll have no clue of what you’ll have to measure.
And if you don’t know what you want to measure, you won’t be able to measure the impact of it.
No one will be interested in investing the hard earned money in it.
So whatever type of movie you want, it is always better to have it goal driven.
In video, every metric can be tracked mathematically.
Do you want more clicks?
Do you want more views?
Do you want to boost site traffic or SEO?
Do you want to increase product/company culture education?
You’ll have to get super specific in what you want. Once you are clear on that, then you can build a strategy around that.
2) Methods of distribution:
A major part in building a great strategy means that you figure the methods of distribution well in advance for your audience type. Each and every brand needs to have a platform mapped out that’s relevant to their audience.
For example, if you are a women’s brand that sells clothes, distributing your content on Pinterest and Instagram will get you the best results when compared to distributing on Facebook and Linkedin.
So you really need to understand where your audience is and try to distribute your content only in those relevant areas.
You could check for a lot of places like…
2. Social media platforms
3. Websites/Landing pages
5 Mobile apps
A good thing about a professionally created video is that it can be distributed everywhere.
3) Know your budget but be flexible about it:
Before you even begin your engagement, you should figure out how much your business is ready to spend so that you know what sort of money conversation you are supposed to have with your prospect corporate film maker.
Believe it or not, budget does matter when it comes to creating corporate movie. Trust me when I say this.
When you invest good money, you do get good value on your invested amount but that’s not a confirm thing.
So it’s always helpful to have a basic idea of how much you, as a brand, can spend and then think about what sort of teams you can approach for your corporate movie project.
4) Focus on your brand building:
Making a corporate video is a brand building exercise. If you treat it with respect, I am sure you’ll get great results on it
– You’ll have to really figure out what does your brand actually stand for and try to make that as the main theme in your video.
– What is your differentiating factor from your competitors?
– What do people identify your brand as?
So when you sit down and work with the creative team, you’ll have to drill down these values in them and mention them that throughout the video these values need to be consistent.They need to stand out because these very values represent you as a brand.
Once you are done with developing your core strategy with your team, then you can focus on asking questions to the teams or corporate film makers that you’ll be meeting with.
The idea is to weed out all the wrong ones, so that eventually you end up working with someone who is a better FIT for your brand and your values.
But you don’t have to worry about it, I have done all the effort for you.
All you have to do is, use these list of questions and ask them to your potential.
I have also explained all the reasons why you should ask these questions and the mindset behind them.
So without wasting further time, I am giving you the list of questions which will help you throughout the process in making a corporate video..
50 Questions To Ask Before Hiring A Corporate Film Maker In Delhi
1. What makes your production team qualified for our brand?
When you are asking this question to the team, what you are trying to understand is: who’ll be working on your project; is this person going to be any good; do they have experience of working on such projects; or are they freshers.
2. Can you and your team deliver within my budget and timeline?
This is important for you and your business. Because you want to know whether the filmmaker you’re hiring can deliver within your budget and your timeline. You can even go one step further and check with references to understand what sort of value do they provide and at what price.
3. How are you going to help me out in making my video unique and making it stand out?
You should always prefer to work with a team that can help you in communicating your brand’s core values and understands your business better than anyone else. By looking at their past work, you can get a feel of the kind of work they can do for you and your brand.
The video that they propose to create should be engaging and interesting enough to appeal the right set of target audience.
4. What is your usual standard operating process when you take up a project? How do you guys plan everything and make sure that the message for my brand is clearly communicated?
An extensive discussion about the nitty-gritties of the project is a MUST. That goes on to show that the level of detailing they have about the whole engagement. The more thought-out their plan is, the better it looks, and the outcome turns out to be a professional one, as well.
5. What all do you have in your package?
By asking this question you are trying to understand what all services you’ll be getting in your package. For example, a lot of these businesses don’t cover video marketing and advertising costs in it.
Video marketing is as important as video creation. So keeping all things like these in mind, you have to understand what exactly are you going to get for the amount that you’d be paying to the filmmaker.
6. What filming and editing tools do you guys use and how are they when compared to the current technology standards?
Now this question will be specifically based towards understanding whether the team that you are engaging with, have HQ tools or software. Because the better the quality of material they use, the better results you’ll get for your video.
7. What is your policy when it comes to rights of the footage? Who is the direct owner of it?
This one is critical and most of the people don’t ask this question since it is not mentioned in the contract in greater detail. So as someone who is buying a certain service, you should know who is the direct owner of the final version of the video, and to what level.
8. Have you had any experience working in my industry?
I would ask this question just to understand whether they understand my sector or not. For example, my chances of working with a corporate film maker who has worked in video marketing sector will be higher than someone who has worked for projects in other sectors.
9. How much do you want me to get involved in the video production process?
This is to understand two things: 1) How much they value my input? and 2) To identify how laid out their process is.
These two things will help me in understanding what level of involvement they’d need from my end so that you can spare your time accordingly.
10. What are the other projects that you are currently working on?
This question would be to specifically understand how well they are able to manage multiple projects at the same time. It will also help me to understand how do other companies think about their processes and work. Are they happy from their work or not?
11. What methods do you guys use for distributing the content? And are these methods relevant these days?
If your corporate movie isn’t reaching the right set of audience, then it doesn’t matter how good your video is. You won’t get any results out of it. So to get the best results, you need to distribute the content you have produced in the right channels and right spaces.
For example, for corporate movie, Facebook might be a really good place, but Linkedin has more engaged and target audience for corporate movie and hence it would be better suited.
12. How long have you been in the business?
How long they have been in the business is a factor to see how well they have been operating in the domain and do they even understand video production and video marketing or not.
13. How many corporate videos have you produced till now?
This question is again to understand their experience level, and the amount of work they have done in the market. It is normal that the more work they have done in the market, they’d have more experience, and hence working with someone who has more experience is any day better than working with someone who has lesser or no experience.
14. What is your team structure for this project and who else will be involved?
This would be to understand how BIG their team size is and how many people will be devoted to your project. Ideally a bigger team would mean that the video will be done with a lot of speed, and would be delivered fast to you.
15.What is your company culture and do you guys relate to our culture?
I think working with someone who shares your thoughts, visions and ideas is better because a company that is identical to your culture and vision would able to understand how your business really operates.
16. How do you decide whether a video has been completed successfully or not?
Every corporate film maker has metrics which they swear by. For some it would be on the basis of video production and video quality. For some it may be on the basis of how many awards and acclaims a video has received. For some it may be on the basis of views, clicks and leads.
So you have to ask them what metrics do they have to pick whether a video has been successful or not.
17. What is the best video in your portfolio and what makes you proud of it?
This is to understand what they can do potential-wise and also their ability to do great work. If they submit you a shoddy looking video, then the chances are that their bar for video marketing is pretty low.
18. What has been your biggest blow up during a project and how did you guys deal with it?
This is more to see their ability to own up mistakes, learning about the type of mistakes these guys make, and their crisis management abilities. Ideally if you ask these questions, you should be looking out for these things.
19. When is the earliest you can start the project?
This goes on to show their level of preparedness and how fast they can work on your project while managing expectations with other clients at the same time.
20. What timeline do you propose for the project?
When you are asking this question you are mainly looking for to understand and set expectations between you and the filmmaker, so that you can have an idea as to when can you expect the movie.
A lot of times if you come across people in the professional world, they are not able to meet their timelines. So moving forward, you want to set expectations who’ll bear the delay costs and other things. It is better if you clearly map out timelines to adhere by.
21. What potential problems can we face in this?
This question is mainly to understand that what sort of problems would we face during the video production process and how to avoid them. This will also show the level of preparedness with the team and how they’ll be dealing with it.
22. How will communication and edit requests handled?
Communication is a key part of every video production process. To successfully create a video project, you need to have effective communication between you and your team. You’ll have to ask them about the channels of communication. Will it work on channels such as email, chat, Whatsapp, common online workspaces or other channels.
I personally prefer things to be documented, so I’d recommend if you could follow documented process via emails.
23. How good is your script writing team?
This is to find out whether the team has good enough script writers or not. If I were to ask, I would also ask them of samples of the past scripts they have done. I would be interested to see how the team prepares their scripts and how it evolves as they move more and more into the production process.
24. Does the creative team understand my business?
A major part of working with any corporate film production team or even any single corporate film maker is to understand whether the company gets your vision and your brand name. Most of the times from what I have seen is that, most of the corporate movies that don’t become successful are usually the ones where there is a mismatch between the organization’s vision and the film maker’s team.
It is mainly because they are not able to understand them better. Hence it becomes very difficult for them to create any fruitful outcome for the brand.
25. Can I have a look at your previous script work?
This is mainly to understand their level of creativity and their thought process of coming up with excellent ideas. From this, you can know what to expect when it comes to the quality of their script writing.
26. Can I have a look at the design assets that you have created for your previous clients?
With every video you produce, you have to use some or the other sort of assets that will help you in filling the animations and other things in the video. Things like animated characters, background score sets, montage videos and other things can be borrowed from different sources that are available online. By having a look at all the work they have done previously for their clients, you can get a feel of quality and the kind of work you can expect coming your way.
27. Will the designer be using stock characters or will he be custom designing things for us?
This depends on what kind of budget and request you have made to the production house. If you’ll be using stock characters which they have used elsewhere, then it won’t set up for that much cost. But if you are looking for fresh material or custom designs, then that is a correct match.
28. How many voiceover options do you have?
This is mainy to check whether you have multiple options in the voiceover category or not.
Because there might be some cases where you want your brand’s voice to be represented by a woman or man. In fact, even age matters a lot.
For instance, a brand like Coca Cola wants to identify with someone who is of young age.
So someone who is young in their mid 30s or 20s might be the right voice to represent your brand.
Similarly, having voiceover options is an added advantage to your case because you’ll have more options to choose from.
29. What’s the pay schedule?
My personal thought is, this is an important question to understand. In the video production industry, the rule usually works with a certain hourly basis fees and then followed by payments released in chunks.
So to safeguard yourself as a buyer, you could ask them whether they have work assurance or not. By asking so,if you don’t find their work up to the mark, at least you’ll have your money secured and you can get work quality tweaked as per your vision and ideas.
30. Who owns the final files, videos and assets?
This is mainly to understand as to who owns the rights of the elements or contents that will be used in your video project. If they have used open source contents, then it’d be hard to do that.
For the final files, some production houses might also want access to it so that they can represent your videos in other places, like award ceremonies, roadshows, etc.
But it totally depends on you and your company policy as to how you want to go about it.
31. Can you provide me three clients for reference purposes?
It’d be great if you could refer to some of the previous clients of the production house which you are trying to zero in on. I think personally it is a must for every buyer who wants to have a video production engagement for their business. You could ask questions on the basis of pricing, quality and deliverability to see whether the company you are speaking to, are good enough or not.
32. Ask them how long has it been since they have made a corporate video?
Every production house works on multiple projects every year. They do all sorts of videos like explainer videos, product videos, training videos and other types of videos.
This question would be mainly to understand when was the last time they did a professional engagement in a corporate setting. Because if I am dealing with a production house that hasn’t done a corporate movie for a long time, it will be difficult for them to keep up with the new trends, insights and methods that are popular in the corporate video scenes.
Hence, you won’t be able to get a cutting edge video for your business.
33. What sort of problems do they get when they onboard companies like us for corporate film making?
From my personal experience, I would say that the art of movie making and video production is never linear and it will always be rough and messy. There will be a lot of back and forth communication and revisions throughout the process since you are looking for the perfect capture or stills.
Not only that, there will also be a lot of revisions and back and forth between you and the corporate film maker’s team since they’d find it hard to replicate the vision of you and your brand.
To bring them on the same level, you’d have to invest time in finding out the ideal problems so that you can discover solutions to it beforehand.
34. What was your average project cost for the last 6 months?
Almost everyone who is looking to hire a corporate film maker wants to know about the breakdown of cost structure. That’s why asking questions like these will help you to understand any unforeseen costs apart from the initial quotes that you’ll get from the team.
You can also go into the depth of what increases or decreases the cost, and how you can control it and make it work in your favour.
35. Do you guys have insurance?
I think this is an important question to ask. Before hiring any corporate film maker, you should really question whether they can provide you insurance or not. It would be better if you can get it specifically mentioned in the contract section, so that it is well documented for both the parties.
37. What is the purpose of the video?
When you start making any type of video in video marketing, you start with an objective, you start with an end goal and then you decide what needs to be done. For example, during our one-on-one sessions with all our clients, we purposely ask what’s their goal with video marketing.
In most of the cases, we have found that the brand usually doesn’t have any targets set for themselves. They want to get videos and have video related content because other brands are having it.
I believe it is okay, as a brand, to catch up with trends in the market, but it is also important to define your goals with respect to your overall marketing.
I would really like to question your intentions. What is your exact goal?
Do you want to hire more quality people? Or do you want to increase your brand’s reach?
38. What are our key messages here?
Whenever you start with any video marketing engagement, you always start with an end goal and what sort of key messages you want to leave with your audience. Unless you decide what message you want to communicate to your audience, it’d be very hard to bring out great outcomes from the video engagement.
In every video there should be a key message that should stand out somewhere.
39. Who are our target audience?
Finding out your target audience is crucial for the success of your brand’s video efforts. The REAL ROI in building a marketing video is when you are aware of your audience’s tastes and preferences and address their issues in the video accordingly.
40. How will you measure results or ROI?
Now there are a lot of ways to measure ROI on video marketing. Usually I have seen that the corporate film makers are good with the art of making a movie but when you ask them about analytics and how they’ll measure that part, they are usually clueless. So for you, I think it is important to work with someone who understands the marketing and business building part along with video marketing.
But if you want to understand how you can get the most bang out of your buck for your video marketing efforts, I have written this article, and you can click here to check out the process to see, you as a brand, how you can measure the ROI on your videos.
If you aren’t able to figure it out, I can help you with one of my team people getting on call with you and explaining it to you. Click here if you want to book a free session.
41. What emotions are we trying to evoke here?
Once you figure out what is your end goal and the message for your video campaign, then you should figure out what sort of emotions you are trying to evoke with your video. The reason people love video over text is that it makes them feel good and they want to experience wide range of emotions.
People love to experience awe, laughter, amusement, joy, anger, empathy, surprise, sadness and other emotions.
Studies have shown that people who experience more emotions tend to share more videos as compared to videos that don’t inspire any emotions in them.
42. Who should approve the final video?
It’s important to know who’ll be calling the shots during the whole process. Usually in bigger organizations, you’ll notice that 2-3 people mostly take the shots throughout the process. The more people you have for clearance, the more you will have delays with the video making process.
So to cut down the process, you need to decide on both the sides who’ll be the people taking care of the approval for final video.
43. How will the final video be hosted, produced and packaged?
Usually when we get on call with people, we get a lot of questions about this. You’ll have to figure out which channels work the best for you and your audience. Will it be Youtube, Vimeo, Dailymotion, Wistia or other platforms?
You could also distribute snippets of the video through Vine and Instagram in small bite-sized communication. Producing and packaging your video is important if you want to get traction of your video. So make sure you have a strategy chalked out for that.
44. Do you understand video marketing?
A good video production company shouldn’t only be good with video, they should also have prowess over getting traffic, views and call to action on their videos. To put it simply, video is just one piece of the puzzle to have an effective marketing strategy.
45. Are they a good value for your money?
Good value for money basically means that whatever money you invest in your video marketing process, it comes back to you as benefits in multiple folds. But if you are spending a lot of money and not getting the proportionate returns in return, then it is of no use.
Value for money will be basically defined by what you get in return.
46. Do they listen?
The difference between average and great video production companies is that they take feedback very seriously and incorporate it in their videos. If they are not seeking feedback, they won’t be able to create something that aligns with your vision and the idea of what you are looking for in your video.
You should try to test this very early in the process and see if they are able to incorporate your vision in your video or not.
47. Are they organized?
We have been in this industry for long time now and we know how complex and tricky this industry is. It’s not something tricky but that’s just how things are. So if you are working with a company that is fairly organized and good with their craft, you’ll notice that you won’t face any issues of things being disorganized.
48. Do you guys have any geographical restrictions?
This question is mainly to understand whether the corporate film maker team that you are speaking with can work in other parts of the globe/country if needed, or not. Usually video production is a very local business and moving to other locations and being mobile is an expensive process.
Corporate film makers usually avoid moving to different geographies. They might do it in certain cases, but you’ll have to see how much it costs you to get them moving to a new place, and get them to shoot from there.
49. What is your core expertise?
I think this is a critical question to ask. Usually corporate film makers are masters of their craft and they can only master a certain type of video production. Before you begin with them, you’ll have to figure out what they are good at and make sure you make them work on the type of videos what they can really do well.
50. Do you provide video revisions over time?
Some corporate film makers have policies that they will have only a certain number of revisions to their work. So please read the contract clearly and see how many number of video revisions you can really have, so that you know what to expect before starting the engagement.
Are you looking to get a video done by us? Get in touch with our video expert right away.
Stagephod.com is India’s most trusted platform when it comes to digital video creation. Currently, 700+ businesses including Shell India, News18, Carlton Luggage (VIP Bags), Hindustan Times, Fever Fm, Mysmartprice, etc., are using our platform.
Some of our work are:
- DIY web series with Mugdha Godse
- My Smart Price Ad film
- Posist Recruitment Branding video
- Shell – World Disability Day
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