7 Tips For Creating A Successful Corporate Video Production In Delhi
7 Tips For Creating A Successful Corporate Video Production In Delhi
We have been creating corporate videos for quite some time now.
Most of our work has been in the area of corporate sector.
Corporates usually ask us to create corporate/ company profile videos for them. To be honest, we do a good job at creating corporate videos for companies (self brag 😛 ).
We are working in this sector for quite some time and we know that producing corporate videos and finding a good corporate video production house is not easy.
That’s why in this piece I want to address this issue and help you to find a good company profile video production house in Delhi and get them started on working with you to create your corporate movie.
I am covering all the things that you need to take care while planning for
10 tips that you must keep in mind to get a successful corporate video production in Delhi.
1. Meticulous Planning:
Every minute that you spend on planning, you’ll save 10x in execution. With video production, the better you are at planning, the easier things will be when it comes to the actual process of execution.
You should put a lot of focus on storyboarding and scripting during the video production process. If you can get these right, most of your work will be done easily.
We have seen how difficult it is to actually pull-off a good story and direction altogether. I personally recommend you to put special focus on it.
You could assist the relevant teams or people in the process so that you know that things are going as per your vision.
The more meticulous you get at this stage, the better it will be for you and your team.
2. Pin down your audience:
If you know who you are making the video for, then it gets 10x easy for you to know what exactly you need to do while creating a corporate video engagement with your team.
The best way to pin down your audience is to create a buyer’s persona first. Buyer’s persona will help you in creating a structure for your audience type.
If you know who your audience is, then you can create a video that has relevant things which your target audience might find appealing. Things like audio, animations, background score, editing, characters, storyboarding, scripting and other involved things.
So create all your content with keeping your audience in mind. If you are able to do that, then you’d be able to craft a video that gets you success from the get go.
3. Craft your message:
Now company profile videos can be created on a number of topics but what’s important here is to create something that your business needs right now.
Like if your business is in need of high quality talent, then you should focus on creating a video that gets you to impact potential recruits and creates a pipeline of inbound high quality talent.
So first is to figure out the business objective and then create a video around it.
The next critical thing is to make things simple enough so that the audience is able to see and understand your message. Most of the times what I see is people make this mistake; they create the video campaign but the video is so complex that it becomes hard to understand anything.
4. Choosing the right team:
To create a promotional corporate video production engagement in Delhi, you need to select the right corporate video production team. Right team is a fit that you find only after finding and meeting a lot of people in the market. Right team is a FIT which works with your budget and the quality that you are looking for.
(If you are in need of a team for getting a corporate promotional video, we’ll help you in finding ONE. Click here and fill in the form and we’ll help you to find a team.)
Be very adamant about quality. If you are not able to find a team that fits your vision, then keep looking for more people until you find the right fit. Because corporate video is something which you make once in a while. If you don’t get it right then, it might cause problems for you and your brand.
A badly produced video might portray your product in a bad light and it would be hard to recover from there. We know it because we have seen businesses suffering from it.
So find the right guy and make your investment in them.
5. Showcase your creativity:
The reason you are making this video is because you are looking for a medium that can help you in displaying your message in a much more creative manner. So, the more creativity you can showcase in your video, the better it’s going to be.
I personally feel that the single biggest differentiator between a video that’s going to be successful and a video that’s going to be average, lies in creativity.
Make sure that your brand’s message stands out clearly and it reflects on your video to attract and engage your audience.
6. Work with the team:
I have seen this happening a lot of times with brands. They just hire a video production team and then offload everything to them and give them the authority to make decisions on their own.
So when they complete the video and submit it to the team, they realise that what they have in front of them is not something that’s aligned with their vision.
It’s not something that represents their brand in the best way.
So my advice would be, if you are looking to create a world class video then you need to have someone who can engage with the video production team on a regular basis. Also provide them feedback on how to move forward and contribute to the making of the video.
7. Details:
A well crafted video is an outcome of well laid out and detailed execution. Creating a detailed video is slightly harder than usual. The real reason for that is that detailing comes from engagement of both the parties where the video creator and brand co-work on creating the video and keep adding details that are relevant to the brand.
There has to be someone at both the ends, who help in determining the details that are important for the business and the video.
A small mistake in your video can go a long way, and might result in creating a negative impression on your potential customers. So catching on to details in the process is critical to ensure the success of the video.
If you can take care of these things, then
If you are looking to hire a corporate/company profile/promotional video production house, find the fair price through our video price calculator – here.
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