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Don’t try to make a video or channel with the sole objective of making it go viral; try making a good video – Incendiary Films


Raj Sampad runs a prominent youtube channel – Incendiary films. Their latest short film ‘Man of God’ has been viewed over 213,000 times. Read on to know more about him and his channel.

Tell us about your life journey in brief?

I am from Bhubaneswar. I grew up in a joint family and I still live with them. Having grown up around media professionals and filmmakers, I always loved fiddling with the camera. I took my old Nikon Cool pix point-and-shoot digital camera with me whenever I stepped out of the house. While I graduated as a commerce student, I felt most drawn to photography.

What prompted you to start Incendiary Films?

I completed my commerce graduation in 2013, after which I felt a little aimless. I appeared for the competitive MBA exams and when I got my scorecard, I thought it would be best if I stay away from this line. Out of the blue, my father gifted me a DSLR. My first DSLR – Nikon D5100. When I started using it, I had no idea what those complicated buttons would do. I started experimenting with my camera. I spent immeasurable time going through the different settings. I felt restricted. I saw a lot of photography pages on Facebook. I wanted to do something different. I was unsure about the next step when the idea of filmmaking popped up. There were fears and doubts of course, but I pushed on.
One night at my cousin’s (Siladitya Ray, who is the co-founder of Incendiary Films) place, while discussing my plans we were flipping through a dictionary and the word Incendiary popped up. ‘Incendiary Films’ was born right there.

Incendiary Films stagephod

Tell us about your team, if you have?

My teammates are primarily my siblings and close school friends – Arnav Pati & Bivash Rath. Arnav & Bivash have been extremely supportive since I started my journey as a filmmaker. They have always helped me in all my movies no matter what the situation was. Both of them are pursuing post-graduation yet they take out time to help me in this endeavor. Arnav is the audio engineer while Bivash creates music for my films.

What is your dream/ vision?
I want to make movies that appeal to viewers at an intellectual level and also entertain them. Most importantly I want my movies to stand out.

Incendiary Films-stagephod

What difficulties do you face in making the videos?

The most difficult issue that I face is the lack of manpower. I never face any problems financially as my family supports me in whatever I do. Whenever I decide to make a short film, I always have to rope in few people to help me as it makes my work easier. If I start handling everything on my own then I wouldn’t be able to focus.

What inspires you or keeps you going?

Pure passion. I love doing this. I could have chosen a 9-5 job, but I would not have done justice by doing so. Now I spend my entire time working on something I love, that’s a pretty strong inspiration in itself.


What are your future plans with respect to your channel?
The YouTube channel will become a great tool for us to chronicle this massive challenge with some fun content we have planned. At the moment, I am in talks with people for making an Oriya feature film which will be different from the run-of-the-mill regional fare offered to movie lovers here.
Any fun/ memorable incident?

Shooting bare feet on a hot, rugged stretch of road for our movie ‘Femme Fatale’ so that the sound of the lead actress running in her heels was not diluted. My team member Arnav Pati also ran bare feet to capture the sound using the boom mic.


What advice you’d like to give to someone who is interested in starting a youtube channel/ his own show?
Simply do it. The more you fret about it the less likely it is for you to be able to do anything. My first video was seen only by a few hundred people at first, but the joy of making a complete short film was amazing. Our latest short film ‘Man of God’ has been viewed over 213,000 times on YouTube. Moreover, don’t try to make a video or channel with the sole objective of making it go viral; try making a good video and it will find its way to the audience’s hearts.




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