East India Comedy, a youtube channel has over 100,000 subscribers. Read on to know more about this youtube channel and its big plans.
Tell us about your life journey in brief?
We started EIC in May 2012. We’re all stand up comedians who do live shows across the country and even abroad. We wanted to get on Youtube because that way our content could reach new viewers in any part of the world. Hence, we started with video sketches.
I personally have some basic filmmaking and script writing background, so I took charge of directing all of them. My aim has always been to maintain a certain quality in these videos. Everyone has funny content, but the way you present it makes a lot of difference. We’ve put in a lot of money from our own pocket sometimes to ensure that we get good equipment and work with some of the best technicians in the industry. And within six months, we’ve gone from ten thousand subscribers on Youtube to hundred thousand subscribers now.
What prompted you to start East India comedy?
Well we were working as friends before. And ultimately we had to give our group a name. The idea was to make EIC a place where all kinds of funny content is produced – be it live shows, videos, funny scripts/ ad writing or even funny corporate events. And we’ve been successful in achieving that. Slowly we have also evolved into a group that tries to raise voice on social issues through some of our satirical pieces such as Sex Education In India and Wrecking God. And we hope to be the voice that the youth wants to listen to, without sounding too preachy.
Tell us about your team, if you have?
We have seven of India’s top comedians with us in terms of creative inputs – Sorabh Pant, Kunal Rao, Sahil Shah, Atul Khatri, Azeem Banatwala, Angad Singh Ranyal and myself, Sapan Verma.
Apart from that, we have a bunch of young and upcoming comedians whom we are mentoring. As far as production team goes, we work with them on a freelance basis. Most of them are young professionals who are working on ad films and feature films and have tremendous talent.
What is your dream/ vision?
The idea is to produce funny content that also drives some point across, apart from doing all the juvenile fun stuff. We’re getting into the news comedy genre big time in 2015 for the same reason.
I personally want to get into writing and making films in about two years from now. So all this is a great experience for me. I get to write, direct, act and produce these videos. And I have full creative control over it.
What difficulties you face in making the videos?
Sponsorship and money, mainly. Getting the right sponsors who won’t intrude or compromise the quality of your content is very difficult in the online space. A lot of big brands want to fund us but they want to make our content less edgy. So finding the right partners in that sense is very crucial.
Right now we operate on very basic budgets and a lot of technicians and artists work with us pro bono because they’re either our friends or they see potential in our videos. Ideally, I’d like to pay everyone on the set by the industry standards.
Another issue which we’re scared of is censorship and the moral police. So far we’ve just been getting hate comments by them on some of our edgy contents, and we hope it stays that way and they don’t get to control the internet like they control TV.
What are your future plans with respect to your channel?
In 2015, we’re getting more serious about our channel. Plan is to try and release a video a week consistently. Produce more sketches, find more sponsors and go bigger in terms of production quality as well.
We want our channel to have variety comedy content, and not just specialise in one kind of video series. So you’ll get to see standup comedy, news comedy, music parodies, sketches and a lot of other fun stuff.
Any fun/ memorable incident?
I think shooting Wrecking God was the most fun experience. We shot outdoors on an iPhone, and we obviously didn’t have permissions to shoot on the streets. So we would get out of the car, roll for two minutes, and then get back into the car and run. We even shot near a very high alert defence area early in the morning. It was one the scariest and most fun experiences of my life.
What advice you’d like to give to someone who is interested in starting a youtube channel/ his own show?
Just start. Don’t overthink it. Don’t think what people will say. Don’t think where the money will come from or who will watch it. Just start. Shoot on your phone if you don’t have money. Edit on your own, it’s pretty easy. But just start. Make mistakes. Learn.
Anything else you’d like to share?
GIVE US MONEY. 🙂
Also, subscribe and watch our videos! And thanks for supporting the Indian comedy scene. We exist because you exist.
East India Comedy Youtube channel – https://www.youtube.com/user/EastIndiaComedy/videos
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