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Plan as much as possible. Think about what kind of content you want to create and stick with it – SPR Productions/ Rohit Iyengar

SPR Productions stagephod Rohit Iyengar

Rohit Iyengar runs a youtube channel – SPR Productions. His latest video ’20 Dubai Malls in one Song’ went viral in the UAE. Read on to read more about him and his channel.

Tell us about your life journey in brief?
Born in Saudi Arabia, raised in Dubai and now I am living in the US

What prompted you to start SPR Productions?

I started SPR Productions in 2008 because a lot of projects I was working on at the time were collaborative and I didn’t want to brand them as “Rohit Iyengar” videos. Hence I created SPR Productions, which became an umbrella for all my music and videos.

SPR Productions stagephod Rohit Iyenger

Tell us about your team, if you have?
Our team is ever changing and geographically diverse. Having lived in several countries and a transient society like Dubai, teammates come and go and I have collaborated with people on projects who are now anywhere from Los Angeles to Seoul.

What is your dream/ vision?
Dream and vision would be to regularly put out a wide variety of content, in partnership with a diverse team of collaborators and essentially be able to earn a living making YouTube videos.

SPR Productions stagephod-Rohit-Iyengar
What difficulties you face in making the videos/ running your group?

Perhaps the biggest challenge of making YouTube videos is finding collaborators. Everyone is busy, everyone has other commitments. At the same time, the budgets are low, so one can’t just pay people money to work for you. The challenge is amplified when you are constantly on the move. Convincing people that your projects have value beyond monetary compensation is tough.

What are your future plans with respect to your channel/ group?
Future plans are to continue doing what I’m doing and push harder to increase the volume of content.

SPR Productions stagephod Rohit-Iyengar
Any fun/ memorable incident?
The most memorable incident would be when my song Malls of Dubai (now called 20 Dubai Malls in one Song) went viral in the UAE.

What advice you’d like to give to someone who is interested in starting a youtube channel or starting on his own ?

Plan as much as possible. Think about what kind of content you want to create and stick with it. Think about how often you are going to post videos and look 3-4 months into the future to see if you are capable of maintaining your structure. Also make friends with other people who are interested in YouTube. People who will help you with your videos and you can help them with their videos.

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